BY JERKS. FOR SEAMEN.
Some men were born to jerk.
Tackle, tactics and tested gear for anglers who jerk their bait, with friends, alone, sometimes both at once. Built for the people who can name every lure in their tackle box from memory and have strong opinions about cadence at 3 a.m. We gave click bait a whole new meaning.
START JERKINGCircle hooks: the one bait on this entire site you are legally not allowed to jerk.Lift and reel, or lose the fish.
READ WHY →WATER TEMPS · 150 USGS GAUGESHow long should the jerkbait sit? Depends how cold the water is. Check your lake before you launch.
CHECK THE WATER →EVERY WATER. EVERY JERK.
Fishing.
One jerk waiting for another.

SALT
Inshore
Snook, redfish, slob trout.

SALT
Offshore
Tuna, AJ, grouper.

FRESHWATER
Lake & Pond
Bass, musky, panfish. The stillwater grind.

FRESHWATER
Stream & River
Trout and smallmouth in moving water. Current changes the read.

HARD WATER
Ice Fishing
The lake goes solid. The jerk does not stop.

INDOOR
Aquarium
We know. We reviewed it anyway.

TACKLE
Rods & Reels
Fast tips. Smooth drags. The gear that does the jerking for you.

Cold water, slow rod tip, annoyed bass.
Cold-water bass make you earn every bite. Learn how cadence, line, and hook choices change when the lake is 41° and fish hold on the second ledge.
READ THE GUIDESTART HERE
Start jerking.
Three picks worth opening a new tab for. Direct to Amazon: we pay our hosting in pennies per click.

MEGABASS
Vision 110 Jr.
The yen-priced cult favorite. It'll outfish your tackle box and you'll lose it before you're ready.

SHIMANO
Butterfly Flat Fall 200g
Slow-pitch jig that fishes itself on the drop. Tuna, AJ, anything mean at depth.

NOMAD DESIGN
Madscad 115
Trolling-grade twitchbait. Tuna think it's lunch. Wahoo think it's personal.
