BY JERKS. FOR SEAMEN.

Some men were born to jerk.

Tackle, tactics and tested gear for anglers who jerk their bait, with friends, alone, sometimes both at once. Built for the people who can name every lure in their tackle box from memory and have strong opinions about cadence at 3 a.m. We gave click bait a whole new meaning.

START JERKING

Circle hooks: the one bait on this entire site you are legally not allowed to jerk.Lift and reel, or lose the fish.

READ WHY →

WATER TEMPS · 150 USGS GAUGESHow long should the jerkbait sit? Depends how cold the water is. Check your lake before you launch.

CHECK THE WATER →
FIELD JOURNAL

Cold water, slow rod tip, annoyed bass.

Cold-water bass make you earn every bite. Learn how cadence, line, and hook choices change when the lake is 41° and fish hold on the second ledge.

READ THE GUIDE